Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday. According to reporting by The Verge, the legislation mandates disclosure labels on advertisements that have been significantly modified or generated by artificial intelligence. The requirement applies across multiple media formats, including still images, video, audio, and text.
The Push for Election and Consumer Transparency
State-level legislation targeting synthetic media has accelerated recently, particularly surrounding political campaigns and commercial advertising. Lawmakers across various jurisdictions have sought ways to address deceptive content generated by advanced machine learning models. Requiring clear labeling aims to help audiences distinguish between human-created material and artificial outputs, reducing the potential for confusion or fraud.
Unanswered Questions and Enforcement Details
The announcement did not specify the exact wording or placement requirements for the mandated labels, nor did it outline the penalties for non-compliance or how enforcement will be handled by state authorities. It remains unclear how quickly state agencies will establish guidelines for advertisers to follow under the new statute.
Further updates are expected as state officials begin implementing the provisions of the newly enacted legislation.
Lead image: Tima Miroshnichenko / Pexels
